Orders Over $99 Ship FREE (USA)!

0

Your Cart is Empty

The Invisible Gorilla & What it Can Teach Us

1 min read

This is a selective attention test. If the video doesn't look as though it rings a bell, watch the top video first.

In the version below, you know what you’re expecting to see, but you might be surprised!

Inattentional blindness is the failure to notice a visible, but unexpected stimulus because our attention is focused on something else.

When we expect to see something, we see it. When we don’t expect something, it can be right in front of us, fully visible, and we never see it.

What’s worse though, is that we don’t realize that we fail to notice. We believe that we notice more than we actually do.

We are overloaded with inputs, and it is extremely difficult to process all of them with a high level of attention. Even with training, it is difficult to control inattentional blindness. But we can at least be aware of it, and that it affects us more than we think it does. We can guard against overconfidence, avoid the multi-tasking that dilutes our attention and we can learn to better expect the unexpected.

Because what we don’t notice can kill us.

More video experiments here:

 



Also in Lifestyle: Situational Awareness

Situational Awareness - What It Is and Why You Should Care
Situational Awareness - What It Is and Why You Should Care

2 min read

There’s a lot of talk these days about situational awareness.  Law enforcement talks about it, self-defense experts talk about it, shooters talk about it.  It seems like it’s the new buzzword.  But what is it, exactly?
Read More
Combat Mindset - The Cooper Color Code

4 min read

According to Lt Col. Jeff Cooper, recognized as the father of the modern technique of handgun shooting, the most important means of surviving a lethal confrontation is not the weapon or the martial skills. The primary tool is the combat mindset.
Read More
How Close is Too Close?

5 min read

The Tueller study is credited with first establishing the importance of maintaining a “reactionary gap”. This article by Dennis Tueller first appeared in the March 1983 issue of SWAT magazine.
Read More